Revisit: Erin Anderson Award


The AMA Foundation seeks nominations for the Erin Anderson Award; Deadline 30 Sep 2015

We, and many others in the marketing community, were deeply saddened by the unexpected death of Erin Anderson in 2007. After winning a battle against cancer earlier that year, her untimely passing robbed her of the opportunity to enjoy her victory.

Erin was a widely respected mentor and scholar whose research made significant contributions to the marketing discipline. During her career, she published over forty scholarly articles in the top academic journals. Her paper on the role of pledges in channel relationships was the first recipient of the Louis Stern Award selected and presented by the AMA IOSIG. Based on her citations, she was in the top 1½ % of researchers in the social sciences.

But Erin was more than a top-notch academic scholar. She was a caring mentor to many Ph.D. students and faculty members. She was a much-loved Ph.D. supervisor and she shared her experiences and insights with many faculty members as they launched their academic careers. Our discipline suffers when such a kind and caring person is no longer in our midst.

One of Erin’s primary interests was encouraging and enabling women in academe; she mentored many junior faculty as they launched their academic careers. To honor Erin and support her interests, the Erin Anderson Award for a female marketing scholar– a woman who we anticipate becoming a leading marketing academic in the mold of Erin Anderson, who went beyond her significant research contributions to help other develop their careers, was established.

The award is given annually at the AMA Winter Educators’ Conference (February 26-28, 2016; Caesar’s Palace, Las Vegas, NV) to a female marketing professor who has made significant research contributions in terms of publications in leading journals, and working papers under review. The recipient will also be making teaching and service contributions to her department.


The recipient of the 2016 award will receive a cash prize, a complimentary conference registration, and a plaque/award. It is expected that the recipient will give a brief acceptance speech at the Winter Conference award lunch.

Eligibility & Selection Criteria

Female marketing professors who received their marketing (or related field) doctoral degree in or after the 2004 calendar year are qualified for nomination. Self-nominations are accepted. The criteria for the award focus on what made Erin Anderson unique in the academic world. 1) Research: The recipient should be a woman who is an emerging research star in her area of expertise, as evidenced by her publication record and the impact of those publications on marketing thought and 2) Mentoring: The recipient should be someone who has exceeded the normal expectations for someone of her rank in mentoring doctoral students and junior faculty members.

For additional information or to make a nomination for the award, please go to:

Erin Anderson Award.

Process for Submitting Materials for the 2016 Award

All nominations must be made online by clicking the nomination form at the top of this page and all materials must be submitted at one time. To be considered, the nominees contact information, current vita and three letters of recommendation must be submitted using the online form. Please make sure that the vita contains a section on mentoring activities and provides details on activities such as the number of doctoral students advised, faculty mentoring programs, etc. The letters of recommendation should also specifically address the nominee’s research and mentoring accomplishments and characteristics. Nominations are due on September 30, 2015.