TOC: Soc Mar Quart


Social Marketing Quarterly, 21(3)

The Answer Isn’t Always a Poster: Using Social Marketing Principles and Concept Mapping With High School Students to Improve Participation in School Breakfast
Natoshia M. Askelson, Elizabeth H. Golembiewski, Ann M. DePriest, Patti O’Neill, Patti J. Delger, and Carrie A. Scheidel [Publisher] [Google Scholar]

Comparing the Influence of Dynamic and Static Versions of Media in Evaluating Physical-Activity-Promotion Ads
Sameer Deshpande, Tanya R. Berry, Guy E. J. Faulkner, Amy E. Latimer-Cheung, Ryan E. Rhodes, and Mark S. Tremblay [Publisher] [Google Scholar]

Assessing the Influence of a 360-degree Marketing Communications Campaign With 360-degree Feedback
Sameer Deshpande, Anurudra Bhanot, and Sudhir Maknikar [Publisher] [Google Scholar]

Application of Social Marketing in Social Entrepreneurship: Evidence From India
Archana Singh, Gordhan K. Saini, and Satyajit Majumdar [Publisher] [Google Scholar]

Protecting the Next Generation: Elaborating the Health Belief Model to Increase HPV Vaccination Among College-Age Women
Beth Sundstrom, Laura A. Carr, Andrea L. DeMaria, Jeffrey E. Korte, Susan C. Modesitt, and Jennifer Young Pierce [Publisher] [Google Scholar]