Editorial

–Tina Harrison [Publisher]

Advertising appeals across varying economic and regulatory conditions: A longitudinal content analysis in the mutual fund industry

–Robert Underwood, Thomas Smythe, Beth Pontari and Sean Hastings [Publisher] [Google Scholar]

An investigation of internal marketing and its effects on employees in the banking sector in Saudi Arabia

–Faisal A Albassami, Soad A Al-Meshal and Ainsworth Anthony Bailey [Publisher] [Google Scholar]

Effects of commitment on intentional loyalty at the person-to-person and person-to-firm levels

–Christer Strandberg, Olof Wahlberg and Peter Ohman [Publisher] [Google Scholar]

Continuous mobile banking usage and relationship commitment – A multi-country assessment

–Aijaz A Shaikh, Heikki Karjaluoto and Nathalie Beatrice Chinje [Publisher] [Google Scholar]

We are who we are: Incorporation of individual culture in customer satisfaction models

–Sanjai K Parahoo, Ahmed Al-Nakeeb and Ismail Onagun [Publisher] [Google Scholar]