KSMS 2015
Introduction
Korean Scholars of Marketing Science, Seoul, 14-15 Nov 2015; Deadline 20 Sep
2015 KSMS International Conference
Submission Deadline: September 20th, 2015
|
Theme |
Marketing and Management for the Sustainable Future |
|
Host |
Center for Sustainable Culture & Serice, Yonsei University |
|
Organizers |
Korean Scholars of Marketing Science Global Alliance of Marketing & Management Associations |
|
Partners |
Australian & New Zealand Marketing Academy Keio University Ministry of Trade, Industry & Energy National Research Foundation of Korea Korea Economy & Management Development Institute |
|
Conference Chair |
Dae Ryun Chang (Yonsei University), drchang@yonsei.ac.kr |
|
Venue |
Samsung Hall, Yonsei University, Seoul, Republic of Korea |
|
Date |
November 14th – 15th , 2015 |
|
Submission Deadline |
September 20th, 2015 |
|
Submission Guidelines |
Please refer to ‘KSMS International Conference Guidelines for Final Submission’ at (http://www.kams.org/). |
|
Submit Your Paper to: |
Central Office, Korean Scholars of Marketing Science Tel: +82 55 213 3346, Fax: +82 55 263 9096 e-mail: stride@changwon.ac.kr |
Program
|
09:00~ 11:00 |
2015 KSMS Doctoral Dissertation Award Competition 2015 Global Business Review Competition: Case and Research |
|
11:00~ 11:30 |
Editorial Board Meeting of Journal of Global Scholars of Marketing Science |
|
11:30~ 12:00 |
Editorial Board Meeting of Journal o&f Global Fashion Marketing |
|
12:00 ~ 12:30 |
Board Meeting |
|
12:00 ~ 13:00 |
Lunch |
|
12:30 ~ 13:00 |
Registration |
|
13:00 ~ 14:20 |
Opening Ceremony – Welcoming Speech: Seong-Yeon Park (Ewha Women’s University), President of Korean Scholars of Marketing Science – Keynote Speech: Darren Dahl (University of British Columbia) Editor-Elect of Journal of Consumer Research – Marketing Pioneer Award |
|
14:30 ~ 16:00 |
Academic Sessions Part I and Symposiums |
|
16:10 ~ 17:40 |
Academic Sessions Part II and Symposiums |
|
17:40~ 18:00 |
Reception: – Awards Ceremony: JGSMS Best Paper Award 2015 / JGSMS Best Reviewer Award 2015 JGFM Best Paper Award 2015 / JGFM Best Reviewer Award 2015 Best Conference Paper Award KSMS Service Excellence Award Doctoral Dissertation Award Global Business Review Competition: Case and Research Awards |
2015 ANZMAC – KSMS Joint Symposium in Seoul
|
Theme |
New Marketing Insights: Lessons from the Asia Pacific. |
|
Co-Hosts |
Australian & New Zealand Marketing Academy Korean Scholars of Marketing Science |
|
Organizer |
Global Alliance of Marketing & Management Associations |
|
Symposium Co-Chairs |
Ian Phau (Curtin University), ian.phau@cbs.curtin.edu.au Tony Garrett (Korea University), tgarrett@korea.ac.kr |
2015 Keio University – GAMMA Joint Symposium
|
Theme |
Global Marketing Management in Korea and Japan |
|
Co-Hosts |
Keio University Global Alliance of Marketing & Management Associations |
|
Co-Organizers |
Korean Scholars of Marketing Science Center for Sustainable Culture & Service, Yonsei University |
|
Symposium Co-Chairs |
Ikuo Takahashi (Keio University), takahasi@fbc.keio.ac.jp Eunju Ko (Yonsei University), ejko@yonsei.ac.kr |
2015 Big Data Marketing in Fashion Industry Symposium:
|
Theme |
Cutting Edge Issues of Big Data in Fashion Industry |
|
Host |
Korean Scholars of Marketing Science |
|
Organizer |
Global Alliance of Marketing & Management Science |
|
Symposium Co-Chairs |
Jaihak Chung (Sogang University), jaihak@sogang.ac.kr Minjung Park (Ewha Womans University), minjungpark@ewha.ac.kr Eunju Ko (Yonsei University), ejko@yonsei.ac.kr |
2015 Global Fashion Market Equity Symposium for Traditional Market
|
Theme |
Measurement of Fashion Market Equity in Traditional Market |
|
Host |
Yonsei University |
|
Organizer |
Korean Scholars of Marketing Science |
|
Sponsor |
National Research Foundation of Korea |
|
Symposium Chair |
Tony Di Benedetto (Temple University), tonyd@temple.edu |
2015 Mapping Consumer Culture in Asia Symposium
|
Theme |
Consumer Culture in Asian Market |
|
Host |
Korean Scholars of Marketing Science Global Alliance of Marketing & Management Associations |
|
Sponsor |
National Research Foundation of Korea |
|
Symposium Co-Chairs |
Jaihak Chung (Sogang University), jaihak@sogang.ac.kr Changju Kim (Ritsumeikan University), cjkim777@fc.ritsumei.ac.jp |
2015 KSMS Doctoral Dissertation Competition
|
Submission Deadline |
October 9th, 2015 |
|
Organizer |
Korean Scholars of Marketing Science |
|
Symposium Chair |
Sujin Song (Korea University), songsj@korea.ac.kr |
2015 Global Business Review Competition: Case and Research
|
Theme |
Dynamic Marketing and Management in Global Business Environment |
|
Hosts |
Global Alliance of Marketing & Management Associations |
|
Partners |
Korean Scholars of Marketing Science Center for Sustainable Culture & Service, Yonsei University Korea Economy & Management Development Institute |
|
Committee Chair |
Eun Young Kim (Chungbuk National University), eunykim@chungbuk.ac.kr |
|
Submission Deadline |
Oct. 9th, 2015 |
Tracks
|
Track |
Chair |
|
|
Track 1 |
Interactive Marketing Communication |
Yung Kyun Choi (Dongguk University) |
|
Track 2 |
B2B Marketing and Sales Management |
Sang-Lin Han (Hanyang University) |
|
Track 3 |
Product and Innovation Management |
C. Anthony Di Benedetto (Temple University) |
|
Track 4 |
Consumer Behavior and Psychology in Global Market |
Hye-Jeung Cho (Ewha Womans University) |
|
Track 5 |
Service Marketing and Management |
Sunmee Choi (Yonsei University) |
|
Track 6 |
Sustainable Marketing in Asia and the World |
Juran Kim (Jeonju University) |
|
Track 7 |
Fashion Marketing Research |
Minjung Park (Ewha Womans University) |
|
Track 8 |
Cultural Marketing and Performing Arts |
Hwa Suk Lee (Chonbuk National University) sedona98@daum.net Jung Mi Nam (Chonbuk National University) |
|
Track 9 |
Marketing Strategy |
Jongho Lee (Korea University) |
|
Track 10 |
Advances in Consumer Research on Luxury Branding |
Yuri Seo (Victoria University of Wellington) |
|
Track 11 |
Food, Hospitality and Tourism Marketing |
Sunny Ham (Gachon University) |
|
Track 12 |
Consumer Behavior and Marketing |
Honglei Liu (Dalian University of Foreign Languages) honglei.liu2010@hotmail.com |
|
Track 13 |
Sport Management Research & Sport Industry |
Kihan Kim (Seoul National University) |
|
Track 14 |
Art, Design, Culture and Brand Management |
Sangdo Oh (UNIST) |
|
Track 15 |
Marketing Management in the Global Environment |
Jong-Kuk Shin (Pusan National University) |
|
Track 16 |
Marketing and Society |
Junyong Kim (Hanyang University, ERICA) |
Editor of Proceedings: Juran Kim (Jeonju University), jrkim@jj.ac.kr
For More Information:
Central Office
Korean Scholars of Marketing Science
Dept. of Business Administration, Changwon National University, 9 Sarimdong,
Changwon, Gyeongnam, Republic of Korea
Tel: +82 55 213 3346; Fax: +82 55 263 9096: e-mail: stride@changwon.ac.kr
www.kams.org; www.gamma20.org : www.gammaconference.org
http://www.tandfonline.com/rgam; www.tandfonline.com/rgfm
