Who Went Where


AMA DOCSIG announces the 2015 Who Went Where Survey Results

The American Marketing Association’s DocSIG is pleased to announce publication of the 2015 Who Went Where Survey results, which reflect responses from marketing doctoral candidates on the state of the academic job market between summer 2014 and early 2015. Credit goes to Paul Mills and Jamie Grigsby at Kent State University for executing this year’s data collection, analysis, and reporting.

Highlights from the Report:

  • The number of respondents whose research focus is modeling increased by 10% from last year to 28% of all respondents.
  • Modelers’ average total salaries fell from $173,209 to $159,410. This made the gap between modelers and the other areas of focus (CB: $149,680; Strategy: $138,933) the smallest it has been since we started collecting data in 2003.
  • Average salaries, regardless of research focus, are the highest they have been at an average 9-month salary of $130,092 and an average total salary of $147,430.
  • 21% of respondents reported having at least 1 A-level publication, and nearly 50% reported having at least one B-level or lower publication. While the average number of B-level or lower publications per respondent fell slightly, the average number of A-level publications per respondent is the highest it has ever been.

Download the full report

Questions or comments can be directed to docsig@ama.org.

Scott Cowley
Chair, AMA DocSIG
Arizona State University

Brian Taillon
Chair-Elect, AMA DocSIG
New Mexico State University