TOC: J Mar Analytics


Journal of Marketing Analytics, 3(1)


Big data and the internet of things
Tom Breur [Publisher] [Google Scholar]

Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning
Mathieu Alemany Oliver and Jean- Sebastien Vayre [Publisher] [Google Scholar]

A decision-analysis approach to optimize marketing information-system configurations under uncertainty
Ganesan Shankaranarayanan, Adir Even and Paul D Berger [Publisher] [Google Scholar]

From consumer panels to big data: An overview on marketing data development
Stuart Van Auken [Publisher] [Google Scholar]