Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses
–Katharina Hellwig, Felicitas Morhart, Florent Girardin and Mirjam Hauser [Publisher] [Google Scholar]

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior
–Hongwei Chris Yang and Yingqi Wang [Publisher] [Google Scholar]

What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages
–Tilottama Ghosh Chowdhury, Camelia Micu, S. Ratneshwar and Eunjin (Anna) Kim [Publisher] [Google Scholar]

Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment
–Michael Proksch, Ulrich R. Orth and T. Bettina Cornwell [Publisher] [Google Scholar]

Cross-modal Interactions between Color and Texture of Food
–Mathew Chylinski, Gavin Northey and Liem Viet Ngo [Publisher] [Google Scholar]

Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis
–Andreas Rauch, Johannes S. Deker and Arch G. Woodside [Publisher] [Google Scholar]

Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood
–Veronika Alexander, Sophie Tripp and Paul J. Zak [Publisher] [Google Scholar] Book Review

Brain Scripts for Sales Success, by Drew Eric Whitman. McGraw-Hill Education, 2015 Columbus, OH; 224 pages; paperback; $22
–Alan J. Dubinsky [Publisher]

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