TOC: Psych Mar


Psychology & Marketing, 32(9)

Exploring Different Types of Sharing: A Proposed Segmentation of the Market for “Sharing” Businesses
Katharina Hellwig, Felicitas Morhart, Florent Girardin and Mirjam Hauser [Publisher] [Google Scholar]

Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior
Hongwei Chris Yang and Yingqi Wang [Publisher] [Google Scholar]

What to Get and What to Give Up: How Different Decision Tasks and Product Types Affect the Persuasiveness of Promotion- versus Prevention-Focused Messages
Tilottama Ghosh Chowdhury, Camelia Micu, S. Ratneshwar and Eunjin (Anna) Kim [Publisher] [Google Scholar]

Competence Enhancement and Anticipated Emotion as Motivational Drivers of Brand Attachment
Michael Proksch, Ulrich R. Orth and T. Bettina Cornwell [Publisher] [Google Scholar]

Cross-modal Interactions between Color and Texture of Food
Mathew Chylinski, Gavin Northey and Liem Viet Ngo [Publisher] [Google Scholar]

Consuming Alone: Broadening Putnam’s “Bowling Alone” Thesis
Andreas Rauch, Johannes S. Deker and Arch G. Woodside [Publisher] [Google Scholar]

Preliminary Evidence for the Neurophysiologic Effects of Online Coupons: Changes in Oxytocin, Stress, and Mood
Veronika Alexander, Sophie Tripp and Paul J. Zak [Publisher] [Google Scholar] Book Review

Brain Scripts for Sales Success, by Drew Eric Whitman. McGraw-Hill Education, 2015 Columbus, OH; 224 pages; paperback; $22
Alan J. Dubinsky [Publisher]