Editorial

Sustainable consumption: activism, innovation and brands
–Pierre McDonagh & Diane M. Martin [Publisher] [Google Scholar]

‘When people take action ….’ Mainstreaming malcontent and the role of the celebrity institutional entrepreneur
–Gillian C. Hopkinson & James Cronin [Publisher] [-Catherine A. Armstrong Soule & Brandon J. Reich [Publisher] [Google Scholar]

Buyer social responsibility: a general concept and its implications for marketing management
–Paul T.M. Ingenbleek, Matthew T.G. Meulenberg & Hans C.M. Van Trijp [Publisher] [Google Scholar]

Exploring consumer responsibility for sustainable consumption
–Michael Gerhard Luchs, Marcus Phipps & Tim Hill [Publisher] [Google Scholar]

Advancing sustainable consumption in the UK and China: the mediating effect of pro-environmental self-identity
–Janine Dermody, Stuart Hanmer-Lloyd, Nicole Koenig-Lewis & Anita Lifen Zhao [Publisher] [Google Scholar]

Flying in the face of environmental concern: why green consumers continue to fly
–Seonaidh McDonald, Caroline J. Oates, Maree Thyne, Andrew J. Timmis & Claire Carlile [Publisher] [Google Scholar]

Rev Billy vs. the Market: a sane man in a world of omnipotent fantasies
–James Freund [Publisher] [Google Scholar]

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