TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 43(5)

Introduction to the special section “Brand and Innovation Interdependency”
Barry Bayus, Tim Oliver Brexendorf & Kevin Lane Keller

Understanding the interplay between brand and innovation management: findings and future research directions
Tim Oliver Brexendorf, Barry Bayus & Kevin Lane Keller

The interplay of innovation, brand, and marketing mix variables in line extensions
Ian Clark S. Sinapuelas, Hui-Ming Deanna Wang & Jonathan D. Bohlmann

Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
Christoph Baumeister, Anne Scherer & Florian v. Wangenheim

Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Michael B. Beverland, Sarah J. S. Wilner & Pietro Micheli

Regular Papers

Virtual interorganizational relationships in business-to-business electronic markets: heterogeneity in the effects of organizational interdependence on relational outcomes
Girish Mallapragada, Rajdeep Grewal, Raj Mehta & Ravi Dharwadkar

Managers’ marketing strategy decision making during performance decline and the moderating influence of incentive pay
Daniel Han Ming Chng, Eric Shih, Matthew S. Rodgers & Xiao-Bing Song

One firm’s loss is another’s gain: capitalizing on other firms’ service failures
Alexis M. Allen, Michael K. Brady, Stacey G. Robinson & Clay M. Voorhees