Sport Marketing and Sponsorship
Salzburg, Austria, 7-8 Apr 2016; Deadline 1 Oct
Sport Marketing and Sponsorship Conference
April 7-8, 2016, Salzburg, Austria
A strong focus of the conference is on sponsorship-linked marketing, but also on other forms of non-traditional communications in the domain of sports. Topics for contributions are, for example, sponsorship, event communication, social media, brand community management, lobbying, product placement, buzz marketing, online communications, public relations, or the link/integration of such “below the line” instruments with advertising.
Submission deadline: October 1, 2015
Notification of authors: November 15, 2015