TOC: Young Consumers


Young Consumers, 16(3)

Boys’ responses to the integration of advertising and entertaining content
Eva A. van Reijmersdal , Esther Rozendaal , and Moniek Buijzen [Publisher] [Google Scholar]

Exploration of brand sacralization among the young adult consumers in the context of emerging Asian market
Juhi Gahlot Sarkar , Abhigyan Sarkar , and Abhilash Ponnam [Publisher] [Google Scholar]

Hearing muted voices: the crystallization approach to critical and reflexive child-centric consumer research
Kevina Cody [Publisher] [Google Scholar]

Social needs in Finnish young adults’ mundane consumption
Henna Syrjälä , Hanna Leipämaa-Leskinen , and Pirjo Laaksonen [Publisher] [Google Scholar]

“What brand do you eat?” The influence of food brands within children’s peer groups
Valérie Hemar-Nicolas , Mathilde Gollety , Coralie Damay , and Pascale Ezan [Publisher] [Google Scholar]

Does message content matter in negative publicity? A study with young athletes emulating pros
Yalim Özdinç and Özlem Özdinç [Publisher] [Google Scholar]

Communicating across age-groups: variance in consumer attitudes from tweenagers to adults
Ruppal Walia Sharma [Publisher] [Google Scholar]

Brian Young [Publisher]