TOC: J Res Interactive Mar


Journal of Research in Interactive Marketing, 9(3)

Buzzing with disclosure of social shopping rewards
Kesha K. Coker , Denise S Smith , and Suzanne A Altobello [Publisher] [Google Scholar]

Customer heterogenity in the development of e-loyalty
Raquel Chocarro , Monica Cortiñas , and Maria Luisa Villanueva [Publisher] [Google Scholar]

A mixed method analysis of the Better Business Bureau’s third-party seal and the extent to which it inculcates trust among consumers
John Lee West [Publisher] [Google Scholar]

Testing a conceptual model of Facebook brand page communities
Wei Shao and Mitchell Ross [Publisher] [Google Scholar]