TOC: Cust Needs Solutions
Introduction
Customer Needs and Solutions, 2(3)
http://link.springer.com/journal/40547/2/3
Trends in Business Markets
–Rajdeep Grewal & Gary L. Lilien
Business-to-Business Buying: Challenges and Opportunities
–Rajdeep Grewal, Gary L. Lilien, Sundar Bharadwaj, Pranav Jindal, Ujwal Kayande, Robert F. Lusch, Murali Mantrala, Robert W. Palmatier, Aric Rindfleisch, Lisa K. Scheer, Robert Spekman & Shrihari Sridhar
Enhancing Crowdsourcing Success: the Role of Creative and Deliberate Problem-Solving Styles
–Dominik Mahr, Aric Rindfleisch & Rebecca J. Slotegraaf
Assessing the Drivers of Short- and Long-Term Outcomes at Business Trade Shows
–Shrihari Sridhar, Clay M. Voorhees & Srinath Gopalakrishna
Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources
–Sean (Hyunsoon) Yim, Brett W. Josephson, Jean L. Johnson & Sanjay R. Sisodiya