TOC: Mar Intell Planning


Marketing Intelligence & Planning, 33(5)

When innovation met renovation: back to the future of branding
Stephen Brown [Publisher] [Google Scholar]

The viral marketing metaphor explored through Vegemite
Michael Beverland , Angela Dobele , and Francis Farrelly [Publisher] [Google Scholar]

Factors affecting the relationship between environmental concern and behaviors
Jeff Thieme , Marla B. Royne , Subhash Jha , Marian Levy , and Wendy Barnes McEntee [Publisher] [Google Scholar]

Masstige marketing redefined and mapped: Introducing a pyramid model and MMS measure
Justin Paul [Publisher] [Google Scholar]

Learning and decision making in marketing planning: a study of New Zealand vineyards
David Crick and James Crick [Publisher] [Google Scholar]

An insight into pay-what-you-want pricing
Rajat Roy [Publisher] [Google Scholar]

Self-marketing brand skills for business students
Aicha Manai and Maria Holmlund [Publisher] [Google Scholar]

Factors influencing consumers’ attitudes and purchase intentions of e-deals
Isaac Cheah , Ian Phau , and Johan Liang [Publisher] [Google Scholar]

Reputation orientation: Improving marketing performance through corporate reputation building
Deborah Goldring [Publisher] [Google Scholar]

An exploration of environmentally-conscious consumers and the reasons why they do not buy green products
Micael-Lee Johnstone and Lay Peng Tan [Publisher] [Google Scholar]

Eliciting positive social change: marketing’s capacity to drive prosocial behaviours
Aron O’Cass and Deborah Griffin [Publisher] [Google Scholar]