Guest Editorial
–Weifeng Chen and John M T Balmer [Publisher]

COMMENTARY

China’s brands, China’s brand development strategies and corporate brand communications in China
–John M T Balmer and Weifeng Chen [Publisher] [Google Scholar]

CASE STUDY

Corporate heritage brands in China. Consumer engagement with China’s most celebrated corporate heritage brand – Tong Ren Tang: ???
–John M T Balmer and Weifeng Chen [Publisher] [Google Scholar]

ORIGINAL ARTICLES

The images of foreign versus domestic retailer brands in China: A model of corporate brand image and store image
–Zhibin Lin and Xinming He [Publisher] [Google Scholar]

Luxury brand building in China: Eight case studies and eight lessons learned
–Klaus Heine and Michel Gutsatz [Publisher] [Google Scholar]

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