Special Issue: Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum

Guest Editors’ Corner

Digital and Social Media Marketing in Business Education: Implications for the Marketing Curriculum
–Victoria Crittenden and William Crittenden [Publisher] [Google Scholar]

Social Media and Marketing Education: A Review of Current Practices in Curriculum Development
–E. Deanne Brocato, Nathan James White, Kenneth Bartkus, and Ashley Ann Brocato [Publisher] [Google Scholar]

Update Status: The State of Social Media Marketing Curriculum
–Caroline Lego Muñoz and Natalie T. Wood [Publisher] [Google Scholar]

Exploring the Divides Among Students, Educators, and Practitioners in the Use of Digital Media as a Pedagogical Tool
–Katherine Duffy and Jillian Ney [Publisher] [Google Scholar]

Integrating Metrics Across the Marketing Curriculum: The Digital and Social Media Opportunity
–Lisa Spiller and Tracy Tuten [Publisher] [Google Scholar]

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