TOC: J Bus Ind Mar
Introduction
Journal of Business & Industrial Marketing, 30(7)
Delivering sports events: the arena concept in sports from a network perspective
–Bo Rundh and Patrik Gottfridsson [Publisher] [Google Scholar]
Towards an exchange view of trade fairs
–Wondwesen Tafesse and Kåre Skallerud [Publisher] [Google Scholar]
Performance outcomes of behavioral attributes in buyer-supplier relationships
–Sandra Simas Graca , James M. Barry , and Patricia M. Doney [Publisher] [Google Scholar]
When do salespeople pursue and win deals? a two-stage model of sales opportunity outcomes
–Rodrigo Guesalaga and Dimitri Kapelianis [Publisher] [Google Scholar]
Relational bonding strategies in the franchise industry: the moderating role of duration of the relationship
–Yong-ki Lee , Sally Kim , Min-Seong Kim , Jae-Han Lee , and Ki-Taek Lim [Publisher] [Google Scholar]
Resource complementarity, transformative capacity, and inbound open innovation
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Toward the development of new product ideas: asymmetric effects of team cohesion on new product ideation
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Building long-term partnerships by certificate implementation: a social exchange theory perspective
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Initiating service encounter-based innovation by word-of-business
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