Marketing EDGE ECHO Challenge


The assignment is to create an integrated marketing campaign for Facebook's Custom Audiences product

Facebook will be the subject of Marketing EDGE’s 2015-2016 Collegiate ECHO Marketing Challenge. The details and rules of the Challenge are posted at

The Challenge in Brief

Propose an integrated marketing campaign that increases awareness and consideration of Custom Audiences among Facebook’s target audience, B2C (Business to Consumer) marketing decision makers.

Budget: $5MM.


  • Students taking the Challenge combine their knowledge, research, creativity, and collaborative team skills as they work on a marketing assignment from a corporate leader.
  • For faculty, the Challenge provides a teaching tool and an invaluable course project.
  • For students, it’s an experiential learning and resume-building opportunity.

New This Year

Team size may be 2-5 members.

Students may submit resumes along with their campaigns.

Visit for details.

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