MMA Spring 2016


Marketing Management Association Spring 2016, Chicago, 13-15 Apr 2016; Deadline 16 Oct

MMA Spring 2016 Conference
Palmer House Hilton, Chicago, April 13-15, 2016

Call for Papers

The MMA Spring Conference has a history of showcasing cutting-edge marketing research, presented by both academics and practitioners. The Spring Conference offers you opportunities to form friendships with marketing colleagues from around the world. Please join us in Chicago!

Competitive Refereed Paper Submission Guidelines: Competitive refereed papers should not exceed 15 double-spaced pages including references, tables and figures using 12-point font. Each paper is to have a separate cover page with each author’s name, affiliation, and email. Multiple authorships should indicate the contact person. Authors should avoid revealing their identities in the body of the paper. The title of the paper should appear on the first page of the manuscript, followed by a 150-word abstract, single spaced. The body of the paper follows right after on the first page using double spacing and adhering strictly to APA style. Competitive refereed papers are eligible for the Best Paper Awards in the respective track.

Working Paper Submission Guidelines: Working papers which focus on research in its early stages should not exceed 7 double-spaced pages including references, tables and figures using 12-point font. Please follow the formatting guidelines specified for competitive refereed papers.

Panel, Special Session & Workshop Proposal Submission Guidelines: Proposals should not exceed 2 double-spaced pages. Include a separate cover page with the name, affiliation, and email of each presenter.

Submission Process: Submit competitive refereed papers, working papers and other proposals via email attachment in Microsoft WORD to the MMA Spring 2016 Conference Program Chair Pam Kennett-Hensel at by the MBAA International submission deadline which is October 16, 2015. In the subject line of the email please indicate the appropriate track from the list below. At least one author for competitive refereed paper and working paper submissions must register and attend the conference. This email address is for submissions only.

Reviewers and Session Chairs: To volunteer to serve as a paper reviewer and/or session chair, please contact the appropriate track chair. Track chair information is provided for questions or volunteer roles, not for submission purposess. General questions also may be directed to the conference program chair at

MMA Spring 2016 Conference Track Chairs

Consumer Behavior
Max Hsu & Rob Boostrom
University of Wisconsin-Whitewater

Marketing Education
Susan Geringer
California State University – Fresno

Services, Sales & Retailing
Rebecca Dingus
Central Michigan University

Sports, Events & Recreation Marketing
Annette Singleton Jackson
Florida A&M University

Branding, Strategy & Research
Zina Taran
Pennsylvania State University – Harrisburg

IMC, Promotions & Digital Marketing
Mike Messina
Gannon University

Supply Chain, Logistics,
B2B Marketing & Entrepreneurship
Ursula Sullivan
Northern Illinois University

Cross-Cultural, Ethics & Social Responsibility
John Cherry
Southeast Missouri State University

Full information at