TOC: J Mar Man


Journal of Marketing Management, 31(11/12)

Fairness quality: a conceptual model and multiple-item scale for assessing firms’ fairness – an exploratory study
Bang Nguyen, Lyndon Simkin, Phil Klaus & Junsong Chen [Publisher] [Google Scholar]

Multi-stakeholder brand narratives: an analysis of the construction of artistic brands
Chloe Preece & Finola Kerrigan [Publisher] [Google Scholar]

Do retail alliances enhance customer experience? Examining the relationship between alliance value and customer satisfaction with the alliance
Nacef Mouri, Vishal Bindroo & Jaishankar Ganesh [Publisher] [Google Scholar]

Interact with me on my terms: a four segment Facebook engagement framework for marketers
Monica Alexandra Hodis, Rajendran Sriramachandramurthy & Hemant C. Sashittal [Publisher] [Google Scholar]

Brands and religious labels: a spillover perspective
Philipp A. Rauschnabel, Marc Herz, Bodo B. Schlegelmilch & Bjoern S. Ivens [Publisher] [Google Scholar]

Examining temporary disposition and acquisition in peer-to-peer renting
Heather E. Philip, Lucie K. Ozanne & Paul W. Ballantine [Publisher] [Google Scholar]

Competition and its influence on consumer decision making in social marketing
Lisa Schuster [Publisher] [Google Scholar]

Political branding: sense of identity or identity crisis? An investigation of the transfer potential of the brand identity prism to the UK Conservative Party
Christopher Pich & Dianne Dean [Publisher] [Google Scholar]