Editorial
–Nigel Piercy & Carolyn Strong [Publisher]

Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations
–Kaleel Rahman, Ingo O. Karpen, Mike Reid & Ulku Yuksel [Publisher] [Google Scholar]

Effects of intrinsic and extrinsic motivation on user-generated content
–Rebecca Poch & Brett Martin [Publisher] [Google Scholar]

Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review
–Michael Stros & Nick Lee [Publisher] [Google Scholar]

Charity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling
–Doan T. Nguyen [Publisher] [Google Scholar]

Scoping the market orientation literature from 2009 to 2013: a review of the concept and the discussions found across a range of academic disciplines
–Marie Ashwin & Alan Hirst [Publisher] [Google Scholar]

Strategic consensus of market orientation: a transitional economy perspective
–Yeqing Bao, Eric Fong, Timothy D. Landry & Kevin Z. Zhou [Publisher] [Google Scholar]

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