TOC: J Strat Mar


Journal of Strategic Marketing, 23(4)

Nigel Piercy & Carolyn Strong [Publisher]

Customer-to-customer interactions and word of mouth: conceptual extensions and empirical investigations
Kaleel Rahman, Ingo O. Karpen, Mike Reid & Ulku Yuksel [Publisher] [Google Scholar]

Effects of intrinsic and extrinsic motivation on user-generated content
Rebecca Poch & Brett Martin [Publisher] [Google Scholar]

Marketing dimensions in the prescription pharmaceutical industry: a systematic literature review
Michael Stros & Nick Lee [Publisher] [Google Scholar]

Charity appeal story with a tribal stigma anti-climax twist – consequences of revealing unanticipated information in storytelling
Doan T. Nguyen [Publisher] [Google Scholar]

Scoping the market orientation literature from 2009 to 2013: a review of the concept and the discussions found across a range of academic disciplines
Marie Ashwin & Alan Hirst [Publisher] [Google Scholar]

Strategic consensus of market orientation: a transitional economy perspective
Yeqing Bao, Eric Fong, Timothy D. Landry & Kevin Z. Zhou [Publisher] [Google Scholar]