TOC: J Strat Mar


Journal of Strategic Marketing, 23(3)

Nigel Piercy & Carolyn Strong [Publisher]

The impact of hospital customer orientation on burnout of public hospital service workers in New Zealand
Michel Rod & Nicholas Ashill [Publisher] [Google Scholar]

Exploring consumer adoption of proximity mobile payments
Emma Slade, Michael Williams, Yogesh Dwivedi & Niall Piercy [Publisher] [Google Scholar]

Towards marketing of functionality: insights from Michelin and Hilti
Karim Ben Slimane & Damien Chaney [Publisher] [Google Scholar]

Credibility of information in online communities
M. Nick Hajli, Julian Sims, Mauricio Featherman & Peter E.D. Love [Publisher] [Google Scholar]

The effects of value chain expanded brand communication on innovation acceptance
Christian Linder [Publisher] [Google Scholar]

Towards a holistic internal market orientation measurement scale
Theophilus Francis Gyepi-Garbrah & Emmanuel Selase Asamoah [Publisher] [Google Scholar]