TOC: J Acad Mar Sci


Journal of the Academy of Marketing Science, 43(4)

Stakeholder marketing: theoretical foundations and required capabilities
Bas Hillebrand, Paul H. Driessen & Oliver Koll

The role of organizational learning in stakeholder marketing
Jeannette A. Mena & Brian R. Chabowski

Consumer stakeholder responses to reshoring strategies
Silvia Grappi, Simona Romani & Richard P. Bagozzi

Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance
Stefan Sleep, Sundar Bharadwaj & Son K. Lam

Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration
Qingsheng Wu, Xueming Luo, Rebecca J. Slotegraaf & Jaakko Aspara

Don’t try harder: using customer inoculation to build resistance against service failures
Sven Mikolon, Benjamin Quaiser & Jan Wieseke

Consumer resistance to innovation—a behavioral reasoning perspective
Marius C. Claudy, Rosanna Garcia & Aidan O’Driscoll