http://link.springer.com/journal/11747/43/4

Stakeholder marketing: theoretical foundations and required capabilities
–Bas Hillebrand, Paul H. Driessen & Oliver Koll

The role of organizational learning in stakeholder marketing
–Jeannette A. Mena & Brian R. Chabowski

Consumer stakeholder responses to reshoring strategies
–Silvia Grappi, Simona Romani & Richard P. Bagozzi

Walking a tightrope: the joint impact of customer and within-firm boundary spanning activities on perceived customer satisfaction and team performance
–Stefan Sleep, Sundar Bharadwaj & Son K. Lam

Sleeping with competitors: the impact of NPD phases on stock market reactions to horizontal collaboration
–Qingsheng Wu, Xueming Luo, Rebecca J. Slotegraaf & Jaakko Aspara

Don’t try harder: using customer inoculation to build resistance against service failures
–Sven Mikolon, Benjamin Quaiser & Jan Wieseke

Consumer resistance to innovation—a behavioral reasoning perspective
–Marius C. Claudy, Rosanna Garcia & Aidan O’Driscoll

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