Fordham Behavioral Pricing Winners


Ashley Stadler Blank and Tom Joonhwan Kim have won the 2015 Fordham University Doctoral Dissertation Competition in Behavioral Pricing

The recipients of Fordham University’s 2015 Doctoral Dissertation Competition in Behavioral Pricing are:

Ashley Stadler Blank (The Pennsylvania State University; Advisor: Lisa E. Bolton), for her doctoral dissertation entitled "Putting a Price on Participation: The Role of Consumer Costs"


Tom Joonhwan Kim (University of Maryland; Advisor: Joydeep Srivastava), for his doctoral dissertation entitled "To Partition or Not to Partition: Effect of Partitioned versus Consolidated Price on Evaluations of Trade-In Transactions"

Congratulations to Ashley and Tom on their accomplishment and their contribution to behavioral pricing research. A brief profile of their research and background can be found at:

Information on the next year’s doctoral dissertation competition can be found at: