Digital Destinations


Special issue of Journal of Destination Marketing & Management; Expression of interest deadline 30 Oct 2015

Special Issue on Digital Destinations

Innovation in digital technologies and Web 2.0 has transformed tourism consumption and experiences within destinations. Tourists are able to engage with destinations such that physical geographical boundaries are redefined and tourist spaces become increasingly liminal. Changing methods of communication, user-generated content and interaction with social media and digitally enhanced destinations (augmented reality, tours guiding apps, etc) further renegotiate the tourist experience within destinations.

Increasingly DMOs are engaging with consumers through digital media at all stages of the visitor journey, and some early-adopter DMOs have tested new ways of using social media, Google Earth and other technologies to engage tourists in new destination experiences, and to reassert control over contested digital spaces (such as TripAdvisor).

These developments have impacted upon the dynamics of tourism destination management and present myriad benefits, challenges and controversies, some of which are yet to be fully and critically explored. To recognise this important trend and provide an outlet for related research, the Journal of Destination Marketing & Management is planning to dedicate a special issue to the topic of “Digital Destinations”.

This special issue, due to be published early in 2017, will be co-edited by Peter Robinson ( and Dr. Ade Oriade ( (University of Wolverhampton).

The themes of this special issue include, but are not limited to, the following:

  • Use of Geographical Information Systems (GIS) and Google Earth
  • Design and delivery of Destination Management Systems
  • Virtual collaboration
  • Augmented reality
  • Social media
  • Digital communication
  • Designing digital experiences
  • eWOM (electronic word of mouth)
  • Big data approaches
  • Digital development strategies
  • Digital readiness

Key deadlines

Interested authors should email their abstract (200-300 words) or proposal to the guest editors on or before October 30, 2015

Authors will be notified no later than November 30, 2016 on the decision over their abstracts.

Full articles (approximately 5,000 – 7,000 words) should be submitted by May 31, 2016. The format of guidelines is provided on the journal webpage.

All articles will undergo blind review by at least two reviewers.

The anticipated date for publication of the Special Issue is March, 2017.

Guest editors

Peter Robinson and Ade Oriade
University of Wolverhampton

Full information available at