Product Placement in TV, Games


Anna-Christina Schattenberg is searching for unpublished studies and papers on product placement in TV and games; Deadline 13 Jul 2015

Hello everyone, for a my master thesis at the University of Siegen, I am searching for unpublished studies and papers concerning product placement in tv and games. The focus will be (changes on) brand attitude, brand recognition etc. Therefore I am looking unpublished experimental studies in this area. If you are willing to share any additional results or data, please let me know (, and I will follow up with you. Any inputs you might have to offer would be extremely helpful and much appreciated!