TOC: J Mar Theory Prac


Journal of Marketing Theory and Practice, 23(3)

Integrating Identity and Consumption: An Identity Investment Theory
Scott A. Thompson & James M. Loveland [Publisher] [Google Scholar]

A Cross-Cultural Comparison of Business Complaint Management Expectations
Stephan C. Henneberg, Thorsten Gruber, Alexander Reppel, Peter Naudé, Bahar Ashnai, Frank Huber & Ilma Nur Chowdhury [Publisher] [Google Scholar]

Victim Intervention Marketing: An Application of Social Activist Marketing in Opposition to Human Trafficking
Vernon Murray, Sherry Dingman, Julia Porter & Maria Otte [Publisher] [Google Scholar]

Green Shades: A Segmentation Approach Based on Ecological Consumer Behavior in an Emerging Economy
Eva M. González, Reto Felix, Lorena Carrete, Edgar Centeno & Raquel Castaño [Publisher] [Google Scholar]

Positive and Negative Social Reactions to Salesperson Deviance
Bryan W. Hochstein, Leff Bonney & Melissa Clark [Publisher] [Google Scholar]

The Influence of Comparative Advertising on Consumer Ethnocentrism in the American Automobile Market
William T. Neese & Jeffrey J. Haynie [Publisher] [Google Scholar]

Research Note

Delighting Baby Boomers and Millennials: Factors that Matter Most
Michelle Bednarz Beauchamp & Donald C. Barnes [Publisher] [Google Scholar]