Special Issue: Sustainable Marketing in Asia and the World

Sustainable Marketing in Asia and the World
–Juran Kim & Ralf Schellhase [Publisher]

Explaining consumer use of renewable energy: determinants and gender and age moderator effects
–Helena Martins Gonçalves & Adriana Viegas [Publisher] [Google Scholar]

Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong
–Ronnie Cheung, Mei Mei Lau & Aris Y.C. Lam [Publisher] [Google Scholar]

Drivers of green product adoption: the role of green perceived value, green trust and perceived quality
–Ronnie Cheung, Aris Y.C. Lam & Mei Mei Lau [Publisher] [Google Scholar]

Sustainability in social brand communities: influences on customer equity
–Juran Kim [Publisher] [Google Scholar]

Regular Papers

Iconic studies relevant for research in marketing and the Journal of Global Scholars of Marketing Science
–Arch G. Woodside [Publisher] [Google Scholar]

SNS users’ para-social relationships with celebrities: social media effects on purchase intentions
–Hyojin Kim, Eunju Ko & Juran Kim [Publisher] [Google Scholar]

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