TOC: J Global Fashion Mar


Journal of Global Fashion Marketing, 6(3)

Fashion innovativeness, information technology innovativeness, and prior experience as factors influencing adoption of apparel mobile E-catalogs
Tun-Min (Catherine) Jai & Tracie (Tsun-Yin) Tung [Publisher] [Google Scholar]

Linkages between self-congruity, brand familiarity, perceived quality and purchase intention: A study of fashion retail brands
Gopal Das [Publisher] [Google Scholar]

Deception in cosmetics advertising: Examining cosmetics advertising claims in fashion magazine ads
Jie G. Fowler, Timothy H. Reisenwitz & Les Carlson [Publisher] [Google Scholar]

Impacts of U.S. affluent consumers’ luxury goods consumption beliefs on repeat purchases of luxury goods: Generational and gender comparison analyses
Jihyun Kim & Hyun-Hwa Lee [Publisher] [Google Scholar]

A brief affair with underwear: Uniqueness and innovativeness in male underwear brand purchases
Ian Phau, Min Teah, Aaron Lim & Ryan Ho [Publisher] [Google Scholar]

Offensive advertising in the fashion industry: Sexual objectification and ethical judgments of consumers
Su Yun Bae, Nancy Rudd & Anil Bilgihan [Publisher] [Google Scholar]