TOC: J Bus Ind Mar


Journal of Business & Industrial Marketing, 30(6)

The role of digital channels in industrial marketing communications
Heikki Karjaluoto , Nora Mustonen , and Pauliina Ulkuniemi [Publisher] [Google Scholar]

Antecedents of social media B2B use in industrial marketing context: customers’ view
Hanna Keinänen and Olli Kuivalainen [Publisher] [Google Scholar]

Service value exchange in B2B electronic marketplaces
Susan Standing and Craig Standing [Publisher] [Google Scholar]

Industrial branding in the digital age
Heini Sisko Maarit Lipiäinen and Heikki Karjaluoto [Publisher] [Google Scholar]

Social CRM, RMO and business strategies affecting banking performance effectiveness in B2B context
Jedsada Wongsansukcharoen , Jirasek Trimetsoontorn , and Wanno Fongsuwan [Publisher] [Google Scholar]

Analysis of content creation in social media by B2B companies
Lauri Huotari , Pauliina Ulkuniemi , Saila Saraniemi , and Minna Mäläskä [Publisher] [Google Scholar]

The influence of sales force technology use on outcome performance
Sergio Román and Rocío Rodríguez [Publisher] [Google Scholar]

Digital communications in industrial marketing
Heikki Karjaluoto and Pauliina Ulkuniemi [Publisher] [Google Scholar]