TOC: J Bus Bus Mar
Introduction
Journal of Business-to-Business Marketing, 22(1/2)
From the EDITOR in Chief: The JBBM at 21
–J. David Lichtenthal [Publisher]
In Memorial
–J. David Lichtenthal [Publisher]
Original Articles
AT 21—The JBBM Comes of Age: Assessment and Outlook
–Venkatapparao Mummalaneni & J. David Lichtenthal [Publisher] [Google Scholar]
Every Future Needs a Past:1 A Personal View of the History of JBBM
–Klaus Backhaus [Publisher] [Google Scholar]
Relevant for Whom? An Essay to Celebrate JBBM’s 21st Anniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers
–Michael J. Baker [Publisher] [Google Scholar]
JBBM at 21 with a Tribute to David T. Wilson: Founding Editor of the Journal of Business-to-Business Marketing
–Paul S. Busch [Publisher] [Google Scholar]
Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21
–Michael D. Hutt & Beth A. Walker [Publisher] [Google Scholar]
JBBM at 21: Variety of Theories, Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa
–Dawn Iacobucci & Vincent Onyemah [Publisher] [Google Scholar]
The Journal of Business-to-Business Marketing at 21 and My Perspective on the Field of B to B Marketing
–Robert E. Spekman [Publisher] [Google Scholar]
Constructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms
–Arch G. Woodside [Publisher] [Google Scholar]
A Scientometric Analysis of Publications in the Journal of Business-to-Business Marketing 1993–2014
–Louise Young, Ian Wilkinson & Andrew Smith [Publisher] [Google Scholar]
At 21—The Journal of Business-to-Business Marketing Book Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future
–Daniel Schepis, Sharon Purchase & Ross Brennan [Publisher] [Google Scholar]
Book Reviews
Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing:
–Richard E. Plank [Publisher]
Deep Knowledge of B2B Relationships Within and Across Borders (Advances in Business Marketing and Purchasing:
–Richard E. Plank [Publisher]
Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing:
–Richard E. Plank [Publisher]