TOC: J Bus Bus Mar


Journal of Business-to-Business Marketing, 22(1/2)

From the EDITOR in Chief: The JBBM at 21
J. David Lichtenthal [Publisher]

In Memorial
J. David Lichtenthal [Publisher]

Original Articles

AT 21—The JBBM Comes of Age: Assessment and Outlook
Venkatapparao Mummalaneni & J. David Lichtenthal [Publisher] [Google Scholar]

Every Future Needs a Past:1 A Personal View of the History of JBBM
Klaus Backhaus [Publisher] [Google Scholar]

Relevant for Whom? An Essay to Celebrate JBBM’s 21st Anniversary, in Favor of Paying Greater Attention to the Needs of Students and Practitioners and Less to the Interests of Peers
Michael J. Baker [Publisher] [Google Scholar]

JBBM at 21 with a Tribute to David T. Wilson: Founding Editor of the Journal of Business-to-Business Marketing
Paul S. Busch [Publisher] [Google Scholar]

Bridging the Theory-Practice Gap in Business Marketing: Lessons from the Field—The JBBM at 21
Michael D. Hutt & Beth A. Walker [Publisher] [Google Scholar]

JBBM at 21: Variety of Theories, Methods, and Countries While Giving Further Voice to Emerging Markets Within Africa
Dawn Iacobucci & Vincent Onyemah [Publisher] [Google Scholar]

The Journal of Business-to-Business Marketing at 21 and My Perspective on the Field of B to B Marketing
Robert E. Spekman [Publisher] [Google Scholar]

Constructing Business-to-Business Marketing Models that Overcome the Limitations in Variable-Based and Case-Based Research Paradigms
Arch G. Woodside [Publisher] [Google Scholar]

A Scientometric Analysis of Publications in the Journal of Business-to-Business Marketing 1993–2014
Louise Young, Ian Wilkinson & Andrew Smith [Publisher] [Google Scholar]

At 21—The Journal of Business-to-Business Marketing Book Review Section with an Analysis of Book Reviews Rendered: Looking Toward the Future
Daniel Schepis, Sharon Purchase & Ross Brennan [Publisher] [Google Scholar]

Book Reviews

Visionary Pricing: Reflections and Advances in Honor of Dan Nimer (Advances in Business Marketing and Purchasing:
Richard E. Plank [Publisher]

Deep Knowledge of B2B Relationships Within and Across Borders (Advances in Business Marketing and Purchasing:
Richard E. Plank [Publisher]

Field Guide to Case Study Research in Business-to-Business Marketing and Purchasing (Advances in Business Marketing and Purchasing:
Richard E. Plank [Publisher]