TOC: J Promo Man


Journal of Promotion Management, 21(3)

A Critical Realist and Multimethodology Framework for Product Placement Research
Dr Fanny Fong Yee Chan [Publisher] [Google Scholar]

Conceptual Foundations of Sponsorship Research
Margaret A. Johnston & George S. Spais [Publisher] [Google Scholar]

Effects of In-Game Virtual Direct Experience (VDE) on Reactions to Real-World Brands
Frank E. Dardis, Mike Schmierbach, Lee Ahern, Julia Fraustino, Saraswathi Bellur, Sean Brooks & Jared Johnson [Publisher] [Google Scholar]

Promoting Corporate Social Responsibility in the Football Industry
Argyro Elisavet Manoli [Publisher] [Google Scholar]

Hegemonic Masculinity in Hip-Hop Music? Difference in Brand Mention in Rap Music Based on the Rapper’s Gender
Sufyan Mohammed-baksh & Coy Callison [Publisher] [Google Scholar]

Does Being Social Matter? Effects of Enabled Commenting on Credibility and Brand Attitude in Social Media
Rebecca A. Hayes & Caleb T. Carr [Publisher] [Google Scholar]

External Brand Placement: The Effects on Game Players’ Processing of an In-Game Brand
Eunice Kim & Matthew S. Eastin [Publisher] [Google Scholar]