TOC Intl J Res Mar


International Journal of Research in Marketing, 32(2)

“The minutes rushed past, without compassion for my enthusiasm.” Nicola Lecca, Ritratto Notturno
Jacob Goldenberg, Eitan Muller [Publisher]

My Vision for IJRM
Roland T. Rust [Publisher]

Manufacturer-provided services vs. Retailer-provided services: Effect on product quality, channel profits and consumer welfare
Sreya Kolay [Publisher] [Google Scholar]

The vampire effect: When do celebrity endorsers harm brand recall?
Carsten Erfgen, Sebastian Zenker, Henrik Sattler [Publisher] [Google Scholar]

A managerial capital perspective on chief marketing officer succession
Rui Wang, Alok R. Saboo, Rajdeep Grewal [Publisher] [Google Scholar]

Is more always better? An investigation into the relationship between marketing influence and managers’ market intelligence dissemination
Johannes D. Hattula, Christian Schmitz, Martin Schmidt, Sven Reinecke [Publisher] [Google Scholar]

Strategic performance effects of misaligned formal contracting: The mediating role of relational contracting
Jon Bingen Sande, Sven A. Haugland [Publisher] [Google Scholar]

The predictive ability of different customer feedback metrics for retention
Evert de Haan, Peter C. Verhoef, Thorsten Wiesel [Publisher] [Google Scholar]

Recommended for you: The effect of word of mouth on sales concentration
Andres Hervas-Drane [Publisher] [Google Scholar]

A short survey on switching costs and dynamic competition
J. Miguel Villas-Boas [Publisher] [Google Scholar]

Replication Corner

Revisiting fear appeals: A structural re-inquiry of the protection motivation model
Davide C. Orazi, Marta Pizzetti [Publisher] [Google Scholar]

How procedural, financial and relational switching costs affect customer satisfaction, repurchase intentions, and repurchase behavior: A meta-analysis
Markus Blut, Carly M. Frennea, Vikas Mittal, David L. Mothersbaugh [Publisher] [Google Scholar]

The partitioning paradox: The big bite around small packages
Stephen S. Holden, Natalina Zlatevska [Publisher] [Google Scholar]