Thorelli Award 2015


Yalcinkaya, Calantone & Griffith (2007) are the Journal of International Marketing Hans B. Thorelli Award winners

Each year, the Editorial Board of the Journal of International Marketing honors the author(s) of one of the articles published with the Hans B. Thorelli Award, which was reestablished as a five-year-plus award in 2005. This year’s award recognizes an article published in 2007 that has made the most significant and long-term contribution to international marketing theory or practice.

The JIM Editorial Board, in conjunction with the award committee, comprising Editor in Chief Constantine Katsikeas (Chair, University of Leeds), Neil Morgan (Indiana University) and Bodo Schlegelmilch (Vienna University of Economics and Business Administration), has selected the following recipients and article for the 2015 Hans B. Thorelli Award:

An Examination of Exploration and Exploitation Capabilities: Implications for Product Innovation and Market Performance

Goksel Yalcinkaya, Roger J. Calantone, and David A. Griffith
Volume 15, Number 4

The award is presented annually at the American Marketing Association’s Summer Marketing Educators’ Conference. The Editor thanks the members of the Editorial Board and the award committee for taking the time to participate in this important aspect of the Journal of International Marketing, which recognizes authors’ outstanding scholarly contributions.

The award is named in honor of Professor Hans B. Thorelli. Professor Thorelli directed the first-ever representative study of consumer experience in the marketplace in a developing country (Thailand). He initiated the development of the pioneering, marketing-oriented International Operations Simulation (INTOP) at the University of Chicago in 1964 and directed the 2006 edition of INTOPIA B2B for the Internet. Thorelli was a Distinguished Professor of Business Administration Emeritus at Indiana University and the author of more than 100 articles and 11 books in marketing, international business, strategic management, and public policy. He held doctoral and LLD degrees from the University of Stockholm. Professor Thorelli passed away in 2009.

  • Goksel Yalcinkaya is Associate Professor in the marketing department at the Paul College of Business and Economics at the University of New Hampshire
  • Roger Calantone is Eli Broad Chaired University Professor of Business, Department of Marketing, Michigan State University
  • David A. Griffith is Professor of Marketing and Chair of the Department of Marketing in the College of Business and Economics at Lehigh University