Paul Green Award 2015


Anderson and Simester (2014) have been awarded the 2015 Paul E. Green Award

Eric T. Anderson and Duncan I. Simester have been selected as the recipients of the annual Paul E. Green Award for their article "Reviews Without a Purchase: Low Ratings, Loyal Customers, and Deception?," which appeared in the June 2014 (Volume 51, Issue 3) issue of the Journal of Marketing Research.

The award honors the Journal of Marketing Research article published in 2014 that demonstrates the most potential to contribute significantly to the practice of marketing research. The committee overseeing the voting and selection process comprised Venky Shankar (Chair), Naomi Mandel, and Jacob Goldenberg.

The award is presented annually at the American Marketing Association’s Summer Marketing Educators’ Conference.

  • Eric T. Anderson is Hartmarx Professor of Marketing, Kellogg School of Management, Northwestern University
  • Duncan I. Simester is Nanyang Technological University Professor of Management Science, MIT Sloan School of Management, Massachusetts Institute of Technology