Revisit: Direct/Interactive Research Summit
Marketing EDGE Direct/Interactive Research Summit, Boston, 3-4 Oct 2015; Deadline 1 Jun
DEADLINE TODAY – SUBMIT YOUR WORK ASAP!
CALL FOR PAPERS – CallForPapers.ResearchSummit.org.
(see below for Case Writers’ Workshop)
Deadline: June 1, 2015
Notifications: July 20, 2015
- PhD Students receive nearly 1/2 off the faculty rate.
- Full-time faculty and PhD students receive attendance to DMA’s &THEN conference & exhibition (10/4-10/6) following the Summit
- Full-time faculty will receive 2016 membership to Marketing EDGE Professors’ Academy.
WE INVITE YOU TO SHARE YOUR PASSION!
The deadline is today, Monday, June 1! Join us and "Share Your Passion!" – the theme of this year’s Marketing EDGE Research Summit. The conference co-chairs invite faculty and Ph.D. students to submit conceptual and empirical abstracts, papers, and EDGE Talks – a new presentation format being tested this year. Our community is highly supportive of Ph.D. students and new professors.
Submissions should focus on business concerns or current marketing education issues. The following list represents broad topic areas and is not meant to be exhaustive; topics could include:
- MULTI-CHANNEL | IMC
- DIRECT | INTERACTIVE
- LOYALTY / RETENTION
- ANALYTICS / PREDICTIVE MODELING
- DIGITAL / MOBILE / SEARCH
- TOPICAL / TRENDS / EMPIRICAL
- CONSUMER POWER / REGULATORY ISSUES
- SOCIAL MEDIA
The Best Pedagogical Paper will receive a $1,000 award.
JACOBS & CLEVENGER CASE WRITERS’ WORKSHOP
For those authors submitting cases for the Saturday, Oct. 3 morning Workshop:
Case Submission Deadline: June 1, 2015
Visit: CaseWriters.ResearchSummit.org OR
For Case Submission Extensions Contact: Susan K. Jones, Ferris State Universityjoness@ferris.edu
CRITERIA FOR RESEARCH SUMMIT SUBMISSIONS
Abstracts and competitive papers are selected based on the quality of the research, their ability to extend knowledge in the field, whether they break new ground, and whether they will influence the practice or teaching of digital, interactive, social media, data-driven, or direct marketing.
Questions? Contact Jeff Nesler at JNesler@marketingEDGE.org
VISIT callforpapers.researchsummit.org for details