Multi-Channel Retailing

From Multi-Channel Retailing to Omni-Channel Retailing: Introduction to the Special Issue on Multi-Channel Retailing
–Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman [Publisher] [Google Scholar]

Impact of Channels on Performance

Building With Bricks and Mortar: The Revenue Impact of Opening Physical Stores in a Multichannel Environment
–Koen Pauwels, Scott A. Neslin [Publisher] [Google Scholar]

The Impact of Cross-Channel Integration on Retailers’ Sales Growth
–Lanlan Cao, Li Li [Publisher] [Google Scholar]

On the Go: How Mobile Shopping Affects Customer Purchase Behavior
–Rebecca Jen-Hui Wang, Edward C. Malthouse, Lakshman Krishnamurthi [Publisher] [Google Scholar]

The Impact of Different Touchpoints on Brand Consideration
–Shane Baxendale, Emma K. Macdonald, Hugh N. Wilson [Publisher] [Google Scholar]

Shopper Behavior Across Channels

Social Contagion and Customer Adoption of New Sales Channels
–Tolga Bilgicer, Kamel Jedidi, Donald R. Lehmann, Scott A. Neslin [Publisher] [Google Scholar]

The Impact of the Multi-channel Retail Mix on Online Store Choice: Does Online Experience Matter?
–Kristina Melis, Katia Campo, Els Breugelmans, Lien Lamey [Publisher] [Google Scholar]

The Hare and the Tortoise: Do Earlier Adopters of Online Channels Purchase More?
–Jing Li, Umut Konus, Koen Pauwels, Fred Langerak [Publisher] [Google Scholar]

Retail Mix Across Channels

Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
–Dennis Herhausen, Jochen Binder, Marcus Schoegel, Andreas Herrmann [Publisher] [Google Scholar]

Shopping Benefits of Multichannel Assortment Integration and the Moderating Role of Retailer Type
–Oliver Emrich, Michael Paul, Thomas Rudolph [Publisher] [Google Scholar]

Substitution or Promotion? The Impact of Price Discounts on Cross-Channel Sales of Digital Movies
–Jing Gong, Michael D. Smith, Rahul Telang [Publisher] [Google Scholar]

Perceived customer showrooming behavior and the effect on retail salesperson self-efficacy and performance
–Adam Rapp, Thomas L. Baker, Daniel G. Bachrach, Jessica Ogilvie, Lauren Skinner Beitelspacher [Publisher] [Google Scholar]

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