TOC: Euro J Mar

Introduction

European Journal of Marketing, 49(5/6)

In-store arousal and consumers’ inferences of manipulative intent in the store environment
Renaud Lunardo and Dominique Roux [Publisher] [Google Scholar]

A novel approach for bidding on keywords in newly set-up search advertising campaigns
Nadia Abou Nabout [Publisher] [Google Scholar]

“Being hooked” by a brand story: a view of regulatory focus
Chien-Huang Lin and Ming-Yi Chen [Publisher] [Google Scholar]

Siblings as socialization agents: Exploring the role of ‘sibship’ in the consumer socialization of children
Ben Kerrane, Shona M Bettany and Katy Kerrane [Publisher] [Google Scholar]

Price promotions and brand loyalty: Empirical evidence for the German ready-to-eat cereal market
Janine Empen, Jens-Peter Loy and Christoph Weiss [Publisher] [Google Scholar]

Impact of product differentiation, marketing investments and brand equity on pricing strategies: A brand level investigation
Nebojsa S. Davcik and Piyush Sharma [Publisher] [Google Scholar]

The effect of construal level on time perceptions, confidence in judgements and future preferences
Sonia Noemi Vilches-Montero and Mark T. Spence [Publisher] [Google Scholar]

Consumer evaluation in new products: the perspective of situational strength
Aihwa Chang and Timmy H. Tseng [Publisher] [Google Scholar]

Investor sentiment, customer satisfaction and stock returns
Chi-Lu Peng, Kuan-Ling Lai, Maio-Ling Chen and An-Pin Wei [Publisher] [Google Scholar]

Mobile coupons: what to offer, to whom, and where?
Saman Khajehzadeh, Harmen Oppewal and Dewi Tojib [Publisher] [Google Scholar]

The role of the fit construct and sponsorship portfolio size for event sponsorship success: A field study
Manfred Bruhn and Matthias Holzer [Publisher] [Google Scholar]

From store brands to store brandscapes: the emergence of a time and money saving heuristic
Alan M Collins, James Martin Cronin, Steve Burt and Richard J. George [Publisher] [Google Scholar]

The roles of consumer ethnocentrism, animosity, and cosmopolitanism in sponsorship effects
Richard Lee and Marc Mazodier [Publisher] [Google Scholar]

Investors’ reactions to company advertisements: the persuasive effect of product-featuring ads
Jaakko Aspara and Amitav Chakravarti [Publisher] [Google Scholar]

Does the factor theory of satisfaction explain political voting behaviour?
Peter Schofield and Peter Reeves [Publisher] [Google Scholar]