Wicked Problems in Consumer Research


Melbourne, 1-2 Sep 2015; Expression of interest deadline 25 May

Symposium on Wicked Problems in Consumer Research

01 Sep 2015 – 02 Sep 2015
RMIT University, Melbourne Australia.

Expression of interest due: 25 May 2015

RMIT University is delighted to present a two-day symposium on Wicked Problems in Consumer Research.

This symposium looks to introduce the importance of studying wicked problems in consumer research. The symposium is being jointly sponsored by the School of Economics Finance and Marketing at RMIT University and Association for Consumer Research (ACR).

Wicked problems do not have definitive formulation, they are never solved but rather become better or worse, they are each unique but also symptoms of other problems, they morph constantly and constraints and resources for solutions change over time (Rittel and Webber, 1973). As Churchman (1967) put it, ‘wicked problems do not show their teeth before they bite’.

We intend to adopt a dialogical symposium. Here, researchers are assigned to small groups or “tracks” focused on a particular social issue. Thus instead of making formal research presentations, conference participants will primarily engage in roundtable discussions, helping to critique and enhance one another’s research ideas and programs.

Keynote address by: Professor Julie Ozanne, University of Melbourne

Special issue arrangement: Journal of Social Marketing

Registration and bookings

195 per delegate (includes two days)

Registration will open closer to the event.

Interested researchers are invited to participate in one of the six tracks. Please visit the following link for further details:


If you have any queries you can direct them to the symposium chairs:

Dr Kaleel Rahman, RMIT University: kaleel.rahman@rmit.edu.au
Associate Professor Ekant Veer, University of Canterbury: ekant.veer@canterbury.ac.nz
Associate Professor Helene Cherrier, RMIT University: helene.cherrier@rmit.edu.au