Effects of intuitive judgments on consumer assortment evaluations
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Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
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Sport fan maximizing: following the best team or being the best fan?
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Thinking green, buying green? Drivers of pro-environmental purchasing behavior
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Devil continues to wear “counterfeit” Prada: a tale of two cities
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The social network implications of prestigious goods among young adults: evaluating the self vs others
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