TOC: J Con Mar


Journal of Consumer Marketing, 32(3)

Effects of intuitive judgments on consumer assortment evaluations
Yolande Piris and Nathalie Guibert [Publisher] [Google Scholar]

Boundary conditions to the effect of fluency and comprehension on AAD when targeting Hispanics vs Whites with single meaning vs polysemous slogans
Miguel Angel Zúñiga , Ivonne M. Torres and Mihai Niculescu [Publisher] [Google Scholar]

Sport fan maximizing: following the best team or being the best fan?
J. Ian Norris, Daniel L. Wann and Ryan K. Zapalac [Publisher] [Google Scholar]

Thinking green, buying green? Drivers of pro-environmental purchasing behavior
Andrea K. Moser [Publisher] [Google Scholar]

Devil continues to wear “counterfeit” Prada: a tale of two cities
Min Teah, Ian Phau and Yu-an Huang [Publisher] [Google Scholar] In ads we trust. Religiousness as a predictor of advertising trustworthiness and avoidance Paul Edwin Ketelaar , Ruben Konig , Edith G. Smit and Helge Thorbjørnsen

The social network implications of prestigious goods among young adults: evaluating the self vs others
Seung Hwan Lee and Sean Luster [Publisher] [Google Scholar]