What Can Social Marketers Learn From the Accomplishments of Behavioral Economics?
–Lynne Doner Lotenberg [Publisher] [Google Scholar]

Applications

Using Social Marketing to Spur Residential Adoption of ENERGY STAR®-Certified LED Lighting
–P. Wesley Schultz, Julie Colehour, Jill Vohr, Lara Bonn, Ashlee Bullock, and Amy Sadler [Publisher] [Google Scholar]

The Lingering Effects of Tobacco Control Advertising: The Phenomenon and Its Implications in Social Marketing
–Judy Li, Rhiannon Newcombe, and Darren Walton [Publisher] [Google Scholar]

The Positive Effect of the Mere Presence of a Religious Symbol on Compliance With an Organ Donation Request
–Nicolas Guéguen, Christine Bougeard-Delfosse, and Céline Jacob [Publisher] [Google Scholar]

Case Studies

Positioning Microbicides for HIV Prevention in Kenya: A Case Study
–Elizabeth Ryan, Emily Bockh, Elizabeth E. Tolley, Allison P. Pack, Caroline Mackenzie, Alice Olawo, and George Githuka [Publisher]

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