TOC: J Promo Man


Journal of Promotion Management, 21(2)

Typology of Online Brand Communities: An Examination of South Korean Automobile Online Brand Communities
Jae Hee Park & Sally Mcmillan [Publisher] [Google Scholar]

America’s Most Admired Companies Social Media Industry Divide
Marcia W. Distaso, Tina McCorkindale & Alexa Agugliaro [Publisher] [Google Scholar]

Global Force for Branding: A Study of Attitudes, Intentions, the Military, and the Wars Overseas
Mark Cistulli, Randy Jacobs & Jason Snyder [Publisher] [Google Scholar]

More Isn’t Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers
Veronica L. Thomas & Kendra Fowler [Publisher] [Google Scholar]

Celebrity Endorsement for Nonprofit Organizations: The Role of Celebrity Motive Attribution and Spontaneous Judgment of Celebrity-Cause Incongruence
Sun-young Park & Moonhee Cho [Publisher] [Google Scholar]

The Impact of Violent Content on Pricing of Media Products
Hooman Estelami & Nicholas n. Estelami [Publisher] [Google Scholar]

Corporate Communication or McCommunication? Considering a McDonaldization of Corporate Communication Hypothesis
Piet Verhoeven [Publisher] [Google Scholar]