TOC: J Macromar
Introduction
Journal of Macrmarketing, 35(2)
In this Issue
–Terrence H. Witkowski [Publisher]
Introduction to the Special Issue: China and Chinese Communities
–Pia Polsa and QinQin Zheng [Publisher]
An Integrative Model of Consumers’ Reluctance to Buy Foreign Products: Do Social and Environmental Country Images Play a Role’
–Nieves García-de-Frutos and José Manuel Ortega-Egea [Publisher] [Google Scholar]
The Effects of Neoliberalism and Trade Liberalization on China’s Environment Over Time: A Macromarketing Perspective
–Zhenning Xu, Edward Ramirez, Juanjuan Xu, and Yu Liu [Publisher] [Google Scholar]
The Impact of Social Capital on Wages of Rural Migrants and its Gender Difference in China
–Chunchao Wang, Xianbo Zhou, and Chenglei Zhang [Publisher] [Google Scholar]
Brand Meaning Rigidity in China
–Giana M. Eckhardt and Anders Bengtsson [Publisher] [Google Scholar]
Lafite in China: Media Representations of ‘Wine Culture’ in New Markets
–Jennifer Smith Maguire and Ming Lim [Publisher] [Google Scholar]
Commentaries
Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda
–Catherine Banbury, Linda Herkenhoff, and Saroja Subrahmanyan [Publisher]
Developing Markets’ Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)
–Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence, A. Fuat Firat, Güliz Ger, Delphine Godefroit-Winkel, Olga Kravets, Johanna Moisander, Krittinee Nuttavuthisit, Lisa Peñaloza11, Mark Tadajewski [Publisher] Book and Media Reviews
Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality
–Aliakbar Jafari [Publisher]
Marketing and Consumption in Modern Japan
–Terrence H. Witkowski [Publisher]
Call for Papers
Special Issue on Alternative Economies: Journal of Macromarketing, 2017
–Mario Campana, Andreas Chatzidakis, and Mikko Laamanen [Publisher]
Special Issue on Macro-Social Marketing: Journal of Macromarketing, 2017
–Ann-Marie Kennedy and Andrew Parsons [Publisher]