TOC: J Macromar


Journal of Macrmarketing, 35(2)

In this Issue
Terrence H. Witkowski [Publisher]

Introduction to the Special Issue: China and Chinese Communities
Pia Polsa and QinQin Zheng [Publisher]

An Integrative Model of Consumers’ Reluctance to Buy Foreign Products: Do Social and Environmental Country Images Play a Role’
Nieves García-de-Frutos and José Manuel Ortega-Egea [Publisher] [Google Scholar]

The Effects of Neoliberalism and Trade Liberalization on China’s Environment Over Time: A Macromarketing Perspective
Zhenning Xu, Edward Ramirez, Juanjuan Xu, and Yu Liu [Publisher] [Google Scholar]

The Impact of Social Capital on Wages of Rural Migrants and its Gender Difference in China
Chunchao Wang, Xianbo Zhou, and Chenglei Zhang [Publisher] [Google Scholar]

Brand Meaning Rigidity in China
Giana M. Eckhardt and Anders Bengtsson [Publisher] [Google Scholar]

Lafite in China: Media Representations of ‘Wine Culture’ in New Markets
Jennifer Smith Maguire and Ming Lim [Publisher] [Google Scholar]


Understanding Different Types of Subsistence Economies: The Case of the Batwa of Buhoma, Uganda
Catherine Banbury, Linda Herkenhoff, and Saroja Subrahmanyan [Publisher]

Developing Markets’ Understanding the Role of Markets and Development at the Intersection of Macromarketing and Transformative Consumer Research (TCR)
Bernardo Figueiredo, Jessica Chelekis, Benet DeBerry-Spence, A. Fuat Firat, Güliz Ger, Delphine Godefroit-Winkel, Olga Kravets, Johanna Moisander, Krittinee Nuttavuthisit, Lisa Peñaloza11, Mark Tadajewski [Publisher] Book and Media Reviews

Religions as Brands: New Perspectives on the Marketization of Religion and Spirituality
Aliakbar Jafari [Publisher]

Marketing and Consumption in Modern Japan
Terrence H. Witkowski [Publisher]

Call for Papers

Special Issue on Alternative Economies: Journal of Macromarketing, 2017
Mario Campana, Andreas Chatzidakis, and Mikko Laamanen [Publisher]

Special Issue on Macro-Social Marketing: Journal of Macromarketing, 2017
Ann-Marie Kennedy and Andrew Parsons [Publisher]