Revisit: AIB-SE


Workshop in teaching IB with S. Tamer Cavusgil, at AIB-SE, Savanna, 12 Nov 2015

International Business Pedagogy:

An Interactive Workshop on Teaching International Business

2015 AIB-SE Conference, Savannah, GA
Thursday, November 12, 2015, 2:30-5:30 pm

Workshop Leader:  S. Tamer Cavusgil, Georgia State University 

The practice of international business continues to evolve in the rapidly globalizing economy. For international business educators, the changing environment of cross-border business implies new and novel approaches to educating tomorrow’s managers.  Among other things, business educators need to reflect new realities including growing importance of emerging markets and a prolonged recession.

Yet, our teaching has to be relevant, engaging, and innovative.  The millennials, the new generation of students, provide new challenges for the instructor. How can we share the excitement of international markets with our students? How can we best connect and communicate with them via such pedagogical approaches as: experiential exercises and projects; web-based learning; videos; and cases and exercises?

This interactive workshop will focus on: (a) “what” –­ content; (b) “how” — pedagogy; and (c) “resources” – for teaching international business. Professor Cavusgil will share his experience and teaching tools that have been especially developed for IB educators.  The intent is also to engage participants in an interactive discussion designed to search for excellence in the teaching of international business. 

This workshop is free, but seats will be limited. Please see the Call for Papers for more conference details: Registration will open in July 2015.

* * *

S. Tamer Cavusgil has been teaching international business/marketing for more than three decades. His professional interests encompass global marketing strategy, early internationalization, middle class in emerging markets, exporting, and pedagogy. Cavusgil is currently Fuller E. Callaway Professorial Chair, and Executive Director, Center for International Business Education and Research (CIBER), at the Institute of International Business, Robinson College of Business, Georgia State University.  

Tamer is also a recipient of an honorary doctorate from Universiteit Hasselt, Belgium. Previously, he was the inaugural holder of John W. Byington Endowed Chair in Global Marketing at Michigan State University. He also held the Gianni and Joan Montezemolo Visiting Chair at the University of Cambridge, the U.K., where he is also an Honorary Fellow of Sidney Sussex College.

Tamer has authored more than two dozen books and some 200 refereed journal articles.  His work is among the most cited contributions in international business.  He is the founding editor of the Journal of International Marketing and Advances in International Marketing.  Tamer earned his undergraduate degree from the Middle East Technical University in Ankara, Turkey, and his MBA and Ph.D. degrees in business from the University of Wisconsin.