TOC: J Mar


Journal of Marketing, 79(3)

The Chief Marketing Officer Matters!
Frank Germann, Peter Ebbes, and Rajdeep Grewal [Publisher] [Google Scholar]

Have We Progressed Marketing Knowledge? A Meta-Meta-Analysis of Effect Sizes in Marketing Research
Martin Eisend [Publisher] [Google Scholar]

New Product Design: Concept, Measurement, and Consequences
Christian Homburg, Martin Schwemmle, and Christina Kuehnl [Publisher] [Google Scholar]

The Role of Within-Trip Dynamics in Unplanned Versus Planned Purchase Behavior
Timothy J. Gilbride, J. Jeffrey Inman, and Karen Melville Stilley [Publisher] [Google Scholar]

Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects
Peggy J. Liu, Cait Lamberton, and Kelly L. Haws [Publisher] [Google Scholar]

The Importance of Starting Right: The Influence of Accurate Intuition on Performance in Salesperson–Customer Interactions
Zachary R. Hall, Michael Ahearne, and Harish Sujan [Publisher] [Google Scholar]