TOC: Mar Intell Planning


!Marketing Intelligence & Planning, 33(3)

From market-driving to market-driven: An analysis of Benetton’s strategy change and its implications for long-term performance
Raffaele Filieri [Publisher] [Google Scholar]

Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention: An integrated model
Plavini Punyatoya [Publisher] [Google Scholar]

Consumers’ evaluation toward tobacco companies: implications for
social marketing Denni Arli , Sharyn Rundle-Thiele , and Hari Lasmono [Publisher] [Google Scholar]

Internet banking acceptance in the United States and Malaysia: a cross-cultural examination
Yee Yen Yuen , Paul HP Yeow , and Nena Lim [Publisher] [Google Scholar]

Antecedents to green buying behaviour: a study on consumers in an emerging economy
Arpita Khare [Publisher] [Google Scholar]

Factors affecting consumers’ green product purchase decisions
Prashant Kumar and Bhimrao M Ghodeswar [Publisher] [Google Scholar]

The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country
Denni Arli , Fandy Tjiptono , and Rebecca Porto [Publisher] [Google Scholar]

Service and service-intensive New Zealand internationalising SMEs: Managers’ perceptions of government assistance
David Crick and Val Lindsay [Publisher] [Google Scholar]

Linking internal marketing with customer outcomes
Achilleas Boukis , Kostas Kaminakis , Anastasios Siampos , and Ioannis Kostopoulos [Publisher] [Google Scholar]

Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
Wei Shao , Richard Gyrd Jones , and Debra Grace [Publisher] [Google Scholar]

Effects of “owned by” versus “made in” for willingness to buy Australian brands
Isaac Cheah and Ian Phau [Publisher] [Google Scholar]

Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits
James M Loveland , Scott A Thompson , John W Lounsbury , and Danilo Dantas [Publisher] [Google Scholar]