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Internet banking acceptance in the United States and Malaysia: a cross-cultural examination
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Antecedents to green buying behaviour: a study on consumers in an emerging economy
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Factors affecting consumers’ green product purchase decisions
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The impact of moral equity, relativism and attitude on individuals’ digital piracy behaviour in a developing country
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Service and service-intensive New Zealand internationalising SMEs: Managers’ perceptions of government assistance
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Linking internal marketing with customer outcomes
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Brandscapes: contrasting corporate-generated versus consumer-generated media in the creation of brand meaning
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Effects of “owned by” versus “made in” for willingness to buy Australian brands
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Is diffusion of marketing competence necessary for a market orientation? A comparative investigation of marketing managers and their defining traits
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