TOC: J Strat Mar

Introduction

Journal of Strategic Marketing, 23(2)

Editorial
Nigel Piercy [Publisher]

Exploring entrepreneurial marketing
Morgan Miles, Audrey Gilmore, Paul Harrigan, Gemma Lewis & Zubin Sethna [Publisher] [Google Scholar]

Market identification to generation: a practice theory market orientation
Matthew A. Hawkins [Publisher] [Google Scholar]

An integrated model of firms’ brand likeability: antecedents and consequences
Bang Nguyen, Musfiq Mannan Choudhury & T.C. Melewar [Publisher] [Google Scholar]

Product placement by global brands as an alternative strategy: is it worth in emerging market?
Rajesh K. Srivastava [Publisher] [Google Scholar]

From pre-internationalization to post-internationalization: relationship marketing perspective
Morteza Khojastehpour & Raechel Johns [Publisher] [Google Scholar]

Co-innovation: the role of online communities
Hatem Bugshan [Publisher] [Google Scholar]