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Neural network approach to understanding the children’s market
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The effects of introducing and terminating loyalty programs
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Internationalization pathways and the performance of SMEs
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Antecedents and consequences of self-congruity
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Loyalty card adoption in SME retailers: the impact upon marketing management
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Converting service encounters into cross-selling opportunities: Does faith in supervisor ability help or hinder service-sales ambidexterity?
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Hidden consumption behaviour: an alternative response to social group influence
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Consumer dominant value creation: A theoretical response to the recent call for a consumer dominant logic for marketing
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Show me the money: Improving our understanding of how organizations generate return from technology-led marketing change
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Firm-brand community value co-creation as alignment of practices
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On ‘being there’: A comparison of the effectiveness of sporting event sponsorship among direct and indirect audiences
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