Revisit: TPM 2015


2015 Theory + Practice in Marketing Conference, Atlanta, 11-12 Jun 2015; Early bird registration 24 Apr

Call for Conference Registration

2015 Theory + Practice in Marketing Conference

Georgia State University, Atlanta, Georgia, June 10-12, 2015.


Conference Co-Chairs:

V Kumar, Georgia State University

Sunil Gupta, Harvard Business School

Donald Lehmann, Columbia Business School

Bernd Schmitt, Columbia Business School


The 5th Theory + Practice of Marketing (TPM) Conference will be hosted by Georgia State University, Atlanta, Georgia.  The previous four TPM Conferences were successfully hosted by Columbia Business School, Harvard Business School, London Business School, and the Kellogg School at Northwestern, respectively.  


The TPM Conference is motivated by the belief that marketing academia is too far removed from addressing substantive problems and focuses instead on more narrow methodological issues and esoteric phenomena removed from application. A lack of substantive focus not only threatens to make our field irrelevant but also undermines the legitimacy of research at business schools.


The TPM Conference is designed to address this issue, by showcasing research that focuses on substantive business problems and is supported by a sound methodology. The Conference will consist of a series of thought provoking presentations from academic researchers as well as senior marketing practitioners. The conference is open to a limited number of attendees and offers a great networking opportunity. Please register at the earliest as space is filling up quickly.


Early bird registration fee: $250 until April 24, 2015.

Regular Registration fee: $350 from April 25, 2015 until conference is full.   


Visit for more information related to hotel accommodation and conference registration or click on the following links:

For hotel room reservation:

For conference registration:


For any questions, please reach out to:

Denish Shah at  OR

Jeff Parker at