Australian & New Zealand Marketing Academcy, Sydney, 30 Nov-2 Dec 2015; Deadline 29 Jun

Innovation and Growth Strategies in Marketing

2015 ANZMAC Conference

  • 30 November-2 December | Sydney, Australia
  • Doctoral Colloquium, 28-29 November 2015


As growth becomes a strategic priority for many organisations in a post GFC era, there is a growing realisation of the importance of an ‘outside-in’ rather than an ‘inside-out’ strategy. This outside-in strategy starts with the customer at the centre; is embodied in the creation of value for new and existing customers and often eventuates in the creative destruction of existing lines of products and services by the introduction of consumer centric innovations. Companies like Amazon, Apple and P&G have reaped rich dividends following such a strategy and have grown exponentially while their competitors have languished. However, in spite of the consumer-centricity of such strategies, evidence suggests that marketing departments within these organisations, and in turn marketing academia, play surprisingly little role in their development and implementation. ANZMAC 2015 will explore the important role that marketing can play in the growth phase of an organisation. The School of Marketing at UNSW invites you to attend the ANZMAC Conference in 2015 in the picturesque yet globally cosmopolitan city of Sydney, minutes away from the world famous Bondi Beach, to be a part of this exciting conversation on the role of innovation and growth strategies in marketing.


  1. Marketing Strategy and Strategic Marketing
  2. Innovation and New Product and Service Development
  3. Advertising and Sales Promotion
  4. Retailing, Retail Management and Distribution Channels
  5. Market Research Methods
  6. Marketing Analytics and Marketing Models
  7. Macromarketing, Marketing and Public Policy
  8. Industrial and Business Relationship Marketing
  9. International and Intercultural Marketing
  10. Marketing of Services and Information Goods
  11. Consumer Behaviour
  12. Marketing Education
  13. Brand and Brand Management
  14. Social Marketing
  15. Consumer Culture Theory
  16. Special Sessions

Best papers from various tracks will be invited to submit completed manuscripts for further consideration in dedicated special issues and special sections in a number of ABDC A and B journals including Australian Journal of Management, Journal of Retailing and Consumer Services, Journal of Brand Management, Journal of Macromarketing, Journal of Service Theory and Practice, Young Consumers, and Consumption, Markets and Culture. For further details, please see

Extended abstracts are invited for the Poster Session. For further details, please see

KEY DATES for Competitive Papers:

  • Paper submissions open : 1st June, 2015
  • Papers submissions close : 29th June, 2015
  • Authors notified of paper outcome : 17th August, 2015

Conference Co-chairs